.branding-intro{padding:clamp(70px,9vw,145px) 0 clamp(80px,10vw,155px);border-bottom:1px solid var(--ink)}.branding-intro-grid{display:grid;grid-template-columns:1.12fr .88fr;gap:clamp(55px,10vw,160px);align-items:end}.branding-intro .back-link{display:block;width:max-content;margin-bottom:48px;font-size:.72rem;font-weight:900;letter-spacing:.1em;text-transform:uppercase;border-bottom:1px solid currentColor}.branding-intro h1{font-family:'Oswald','Arial Narrow',Arial,sans-serif;font-size:clamp(4.8rem,9.7vw,11rem);line-height:.76;letter-spacing:-.055em;text-transform:uppercase;margin:25px 0 0}.branding-manifesto{border-top:4px solid var(--red);padding-top:28px}.branding-manifesto p:first-child{font-size:clamp(1.65rem,2.8vw,3.2rem);font-weight:800;line-height:1.13;letter-spacing:-.035em;margin:0 0 32px}.branding-manifesto p:last-child{font-size:1rem;line-height:1.78;max-width:52ch;margin:0}.brand-story{padding-top:clamp(80px,10vw,150px);border-bottom:1px solid var(--ink)}.story-header{display:grid;grid-template-columns:55px minmax(280px,.9fr) 1fr;gap:clamp(28px,6vw,95px);align-items:end;margin-bottom:45px}.story-number{color:var(--red);font-size:.72rem;font-weight:900;letter-spacing:.12em;align-self:start;padding-top:8px}.story-header h2{font-family:'Oswald','Arial Narrow',Arial,sans-serif;font-size:clamp(4.3rem,8vw,9rem);line-height:.8;letter-spacing:-.055em;text-transform:uppercase;margin:22px 0 0}.story-header>p{font-size:1.08rem;line-height:1.72;max-width:52ch;margin:0}.story-hero{width:100%;height:min(70vw,960px);min-height:620px;margin:0;overflow:hidden;background:#171717}.story-hero img{object-position:center 42%}.story-spread{display:grid;grid-template-columns:1.1fr .9fr;gap:6px;padding-top:6px;padding-bottom:clamp(90px,11vw,160px)}.story-spread figure,.story-ending figure,.matt-mosaic figure,.matt-close{margin:0;overflow:hidden;background:#181818}.story-tall{grid-row:span 2;height:840px}.story-wide{height:500px}.story-note{align-self:center;padding:clamp(45px,7vw,100px)}.story-note p{font-size:1rem;line-height:1.75;max-width:40ch;margin:18px 0 0}.film-section{background:#111;color:var(--cream);padding:clamp(80px,10vw,145px) 0}.film-heading{display:grid;grid-template-columns:1fr .72fr;gap:60px;align-items:end;margin-bottom:44px}.film-heading h3{font-family:'Oswald','Arial Narrow',Arial,sans-serif;font-size:clamp(4rem,7vw,8rem);line-height:.85;text-transform:uppercase;margin:20px 0 0}.film-heading p{font-size:1rem;line-height:1.7;max-width:42ch;margin:0}.film-frame{aspect-ratio:16/9;padding:0!important;background:#000}.film-frame iframe{width:100%;height:100%;border:0;display:block}.story-ending{display:grid;grid-template-columns:1fr 1fr;gap:6px;padding-top:6px;padding-bottom:6px}.story-ending figure{height:min(54vw,760px)}.story-ending figure:first-child img{object-position:center 40%}.story-ending figure:last-child img{object-position:center 30%}.matt-story{background:var(--paper)}.matt-story .story-number{color:var(--blue)}.matt-hero{width:min(1480px,calc(100% - 48px));height:min(67vw,880px);margin-inline:auto;min-height:580px}.matt-hero img{object-position:center 47%}.matt-mosaic{display:grid;grid-template-columns:1.25fr .75fr;gap:6px;padding-top:6px;padding-bottom:clamp(90px,11vw,160px)}.matt-guitar{grid-row:span 2;height:760px}.matt-guitar img{object-position:center}.matt-detail,.matt-dog{height:377px}.matt-mosaic .story-note{grid-column:1/-1;justify-self:center;max-width:760px;text-align:center}.matt-close{height:min(62vw,850px);margin-block:6px!important}.matt-close img{object-position:center}.branding-close{padding:clamp(95px,12vw,180px) 0;background:var(--cream)}.branding-close-grid{display:grid;grid-template-columns:.35fr 1fr auto;gap:clamp(35px,6vw,90px);align-items:end}.branding-close h2{font-family:'Oswald','Arial Narrow',Arial,sans-serif;font-size:clamp(3.5rem,6.5vw,7.4rem);line-height:.9;letter-spacing:-.05em;text-transform:uppercase;margin:0;max-width:12ch}.branding-close .pill-link{white-space:nowrap}.branding-close+.cta{padding-top:0}
@media(max-width:900px){.branding-intro-grid,.film-heading{grid-template-columns:1fr}.branding-manifesto{max-width:650px}.story-header{grid-template-columns:40px 1fr}.story-header>p{grid-column:2}.story-hero{min-height:520px}.story-spread{grid-template-columns:1fr 1fr}.story-tall{height:650px}.story-wide{height:420px}.story-note{padding:42px 28px}.branding-close-grid{grid-template-columns:1fr}.branding-close .pill-link{width:max-content}.matt-hero{width:calc(100% - 32px)}}
@media(max-width:600px){.branding-intro{padding-top:58px}.branding-intro .back-link{margin-bottom:34px}.branding-intro-grid{gap:55px}.branding-intro h1{font-size:clamp(4rem,20vw,6.2rem)}.story-header{grid-template-columns:28px 1fr;gap:18px}.story-header h2{font-size:clamp(4rem,20vw,6rem)}.story-hero,.matt-hero{width:100%;height:76vw;min-height:420px}.story-spread,.story-ending,.matt-mosaic{grid-template-columns:1fr}.story-tall,.story-wide,.story-ending figure,.matt-guitar,.matt-detail,.matt-dog{height:75vw;grid-row:auto}.story-note{padding:55px 20px}.film-heading{gap:25px}.film-frame{width:100%}.matt-mosaic .story-note{grid-column:auto;text-align:left}.matt-close{width:100%;height:75vw}.branding-close h2{font-size:clamp(3.4rem,17vw,5.4rem)}}

/* Editorial sequencing: subject stories stay visually connected and text stays secondary. */
.branding-intro{padding-bottom:clamp(62px,7vw,100px)}.branding-intro h1{font-size:clamp(4.5rem,8vw,8.5rem)}.brand-story{padding-top:clamp(58px,7vw,96px)}.story-header{margin-bottom:28px}.story-header h2{font-size:clamp(3.2rem,6vw,6.2rem)}.story-hero{height:min(60vw,790px);min-height:520px}.story-spread{padding-bottom:clamp(58px,7vw,96px)}.story-tall{height:680px}.story-wide{height:398px}.story-note{padding:34px clamp(30px,5vw,70px)}.film-section{padding:clamp(60px,7vw,96px) 0}.film-heading{margin-bottom:28px}.film-heading h3{font-size:clamp(2.8rem,5vw,5.4rem)}.story-ending figure{height:min(47vw,650px)}.matt-hero{height:min(58vw,760px);min-height:500px}.matt-guitar{height:620px}.matt-detail,.matt-dog{height:307px}.matt-mosaic{padding-bottom:clamp(58px,7vw,96px)}.matt-close{height:min(54vw,720px)}.branding-close{padding:clamp(70px,8vw,110px) 0}
@media(max-width:600px){.branding-intro-grid{gap:36px}.branding-intro h1{font-size:clamp(3.7rem,18vw,5.2rem)}.brand-story{padding-top:48px}.story-header{margin-bottom:18px}.story-header h2{font-size:clamp(3rem,15vw,4.6rem)}.story-hero,.matt-hero{height:82vw;min-height:0}.story-spread{grid-template-columns:1.08fr .92fr;gap:5px;padding-top:5px;padding-bottom:52px}.story-tall{height:112vw}.story-wide{height:58vw}.story-note{padding:25px 12px;align-self:center}.story-note p{font-size:.88rem;line-height:1.55}.film-section{padding:52px 0}.film-heading h3{font-size:3rem}.story-ending{grid-template-columns:1fr 1fr;gap:5px}.story-ending figure{height:72vw}.matt-mosaic{grid-template-columns:1.12fr .88fr;gap:5px;padding-top:5px;padding-bottom:52px}.matt-guitar{grid-row:span 2;height:100vw}.matt-detail,.matt-dog{height:49.5vw}.matt-mosaic .story-note{grid-column:1/-1;text-align:left;padding:28px 12px}.matt-close{height:78vw}.branding-close{padding:68px 0}.branding-close h2{font-size:3.8rem}}
/* Final curation: text carries compositional weight and each profile keeps its own rhythm. */
.story-note .section-title{display:block;font-family:'Oswald','Arial Narrow',Arial,sans-serif;font-size:clamp(2.2rem,4.6vw,5rem);line-height:.86;letter-spacing:-.035em}.riley-process{grid-column:1/-1;height:min(46vw,620px);margin:0;overflow:hidden;background:#181818}.riley-process img{object-position:center 56%}.farmer-story{background:var(--cream)}.farmer-anchor{width:100%;height:min(60vw,790px);margin:0;overflow:hidden;background:#181818}.farmer-anchor img{object-position:center 42%}.farmer-sequence{display:grid;grid-template-columns:1fr .82fr;gap:6px;padding-top:6px;padding-bottom:6px}.farmer-sequence figure{margin:0;overflow:hidden;background:#181818}.farmer-solo{height:680px}.farmer-type{align-self:stretch;display:flex;flex-direction:column;justify-content:center;padding:clamp(38px,6vw,82px)}.farmer-type .section-title{font-family:'Oswald','Arial Narrow',Arial,sans-serif;font-size:clamp(2.6rem,5.2vw,5.8rem);line-height:.83;letter-spacing:-.045em}.farmer-type p{font-size:clamp(1.2rem,2vw,2rem);font-weight:800;line-height:1.2;max-width:17ch;margin:24px 0 0}.adele-hat{height:510px}.adele-room{height:640px}.farmer-doorway{grid-column:1/-1;height:min(52vw,700px)}.farmer-close{grid-column:1/-1;height:min(60vw,820px)}.farmer-close img{object-position:center 45%}
@media(max-width:600px){.story-note .section-title{font-size:clamp(2rem,10vw,3rem)}.riley-process{height:62vw}.farmer-anchor{height:82vw}.farmer-sequence{grid-template-columns:1.08fr .92fr;gap:5px;padding-top:5px}.farmer-solo{height:95vw}.farmer-type{padding:24px 12px}.farmer-type .section-title{font-size:clamp(2.15rem,11vw,3.25rem)}.farmer-type p{font-size:1rem;margin-top:14px}.adele-hat{height:58vw}.adele-room{height:72vw}.farmer-doorway,.farmer-close{grid-column:1/-1;height:72vw}}